This branding project was created for a bold and innovative makeup brand founded by Michael Jacinto Baugh and Savanah Saldana-Shumaker—a dynamic duo that blends artistic vision with scientific precision. With Michael’s background in performing arts and Savanah’s expertise in chemistry, they bring a unique perspective to the beauty industry.
Their brand is built to empower performers and celebrate individuality, and the visual identity was designed to echo that mission. From logo design and color palettes to typography and packaging, every element was crafted to represent a modern, expressive, and inclusive brand that resonates with diverse audiences.
The final result is a bold, artistic identity that bridges performance and personal expression—beauty as art, and art as empowerment.
Client: 8 Count Cosmetics
Location: United Estates of America
Disciplines: Brand Identity
