Umae Sushi & Fusion Kitchen has been serving the best dishes for more than 10 years. During that time his presence in the field has always been important. Therefore, a redesign that conveys the trajectory and at the same time the freshness of its products was of vital importance. Their brand identity was adjusted to reconnect with new and returning customers.
Umae gave me all the creative freedom to express my vision for the Restaurant. After arranging a meeting with the owner to learn about his personality, background and preferences, different ideas came to mind, and I immediately began capturing and drawing shapes, images and concepts that would shape Umae's new identity.
It is easy to recognize and versatile in its essence. Wanting to stand out in one of the fastest growing franchises in the food industry, Umae's new brand identity has a variety of possibilities to interact with customers.
Client: Umae Sushi
Location: Argentina
Disciplines: Brand Identity
