The design work for the brand identity and packaging of an Argentine company specializing in aluminum profiles for the manufacturing of large sliding doors and windows focused on creating a strong, professional, and distinctive visual identity. The company is a leading supplier in the industry, and the design process involved close collaboration with the client to define a visual strategy aligned with the company’s values and market position.
Client: Aluminio Express
Location: Argentina
Disciplines: Brand Identity and Packaging
Brand Identity
The first step was to understand the company’s vision, mission, and competitive strengths. The brand identity was built on these foundations, incorporating clean, geometric shapes in the logo to evoke modernity and precision, while metallic tones and complementary vibrant accents were chosen to convey trust and innovation.
Packaging Design
The packaging design aimed to ensure both functionality and brand coherence. The goal was to create packaging that protected the aluminum profiles during transport, while also reflecting the company’s high-quality standards. Graphics such as labels and stamps were carefully designed to align with the brand identity, ensuring easy recognition and a seamless customer experience.
Collaborative Process
Throughout the process, the client was closely involved to ensure the visual direction met both aesthetic and business goals. The final result was a cohesive brand identity and packaging design that not only strengthened the company’s market presence but also reinforced its reputation as a reliable leader in the aluminum profiles industry in Argentina.
