The design work for the brand identity of a sportswear company with a strong focus on running and trail running aimed to create a bold, dynamic, and performance-driven visual identity. The brand is committed to supporting athletes in their pursuit of excellence, providing technical apparel that enhances performance in both training and competition. The design process involved an in-depth exploration of the brand’s values, market positioning, and its connection to endurance, nature, and high-performance sports.
Client: Performance
Location: Argentina
Discipline: Brand Identity
